About Us

Driven by Passion, Crafted for Perfection.

How a student’s obsession became Pakistan’s new standard for luxury scents.

Fragranceive wasn’t born in a corporate boardroom; it was born out of a lifelong obsession.

Since childhood, I have been captivated by the world of scents—how a single fragrance can change a mood or define a memory. As a teenager and a student balancing academics with ambition, I started my journey in the perfume world as a wholesaler. I spent my days supplying perfumes to shops, learning exactly what the market offered and, more importantly, what it lacked.

I realized that people were forced to choose between two extremes: spending thousands on designer brands or settling for cheap, watery copies that vanished in an hour.

The Turning Point I knew there had to be a middle ground—luxury quality without the luxury tax. So, I stopped just selling perfumes and started creating them.

Combining my business background with a deep study of perfumery, I began researching the chemistry behind the world's most iconic scents. I didn't want to just "copy" them; I wanted to master them.

The Fragranceive Standard To achieve the perfect impression, I went straight to the source.

• Imported from Dubai: We source our fragrance oils directly from the perfume capital of the Middle East, ensuring the DNA of our scents is rich and authentic.

• The 25% Rule: While others cut costs, we add value. Every bottle is an Extrait de Parfum with a 25% oil concentration.

• Tested to Last: My experiments weren't finished until the scents lasted a solid 7–9 hours in our local climate.

Today, Fragranceive is more than just a brand. It is a promise from a student who turned his passion into a profession: You don't need to break the bank to smell like a million dollars.